No Commercial Potential: The point of no return and no deposit

begin text

In Rainbows 1 October 2007

So, Radiohead, it’s very cool that you’re going it alone on distributing your new record. And the ‘pay what you want’ pricing model for downloads is the sort of thing that will give record executives the cold shivers way down. Best of all, the electro-existential alienation of your musical aesthetic is captured perfectly by the barely functional, grindingly slow, utterly inaccessible and all-around hateful website you are using to sell it.

Bravo.